This summer the team started to invite top curators to join them as contributors. The Group Magazines that were in the pilot are The Recipe Exchange, The Travel Exchange and The Photography Exchange. The pilot kicked off in July, and social activity - defined as likes, comments, flips and shares - saw a 40 percent increase from August to September, and a 28 percent increase in October compared to September.
In that scenario every curator - owners and contributors - can add notes to the Group Magazine.ĭuring a pilot, Flipboard's new in-house community team experimented with notes in Group Magazines to build three key communities around the popular topics, food, travel and photography. Notes provide a powerful way to share ideas and spark conversations in Magazines, especially in Group Magazines, which are curated by multiple people. Pilot with Conversations in Group Magazines "Flipboard is a 'content first' social platform, where social engagement and conversations are around a story or topic a small distinction that results in a very different community experience from traditional social media platforms." Adding the ability to have conversations within a Magazine is an important step towards our vision to let people connect with others around shared interests," said Mike McCue, CEO and co-founder of Flipboard. "When we started developing these features, we could not have imagined how timely their introduction would be. Users receive notifications when they are mentioned, and when others comment on items that you have commented on previously. It's possible to other users when writing a note or comment. The responsive layout of a note reveals when conversations are happening by displaying replies to that note.
These new note designs premiere on the web today and will be available on iOS and Android in January. With a distinctive sapphire-colored background, notes are new content units that can be shared and surfaced across the platform. New "create a note" lets people who curate Flipboard Magazines add an idea or question to start a conversation with followers.
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